6 Surprising Facts Behind the Biggest Online Sale Day –

There’s a quiet sort of therapy in clicking “Add to Cart.” Some people journal, some meditate, and some—well—wait for a package that promises to make life feel just a little less heavy. When the world gets loud or lonely, the idea that something small and neatly boxed is making its way to your doorstep can feel oddly comforting.

And with Cyber Monday rolling in right after Thanksgiving, the annual rush of digital window-shopping becomes almost a shared ritual. We refresh tabs, compare discounts, and convince ourselves that buying a discounted toaster oven counts as self-care. But behind the chaos of promo codes and overnight shipping, there’s a story of how Cyber Monday became the unofficial holiday for online splurging.

Here are a few surprising truths hiding behind the checkout button.

1. Cyber Monday Exists Because Everyone Had Slow Internet at Home

Long before fiber-optic cables and unlimited data plans, most people survived on dial-up internet—the one that shrieked like a robot in pain every time you logged on. Online retailers noticed that shoppers wouldn’t buy much over the Thanksgiving weekend because their home internet simply couldn’t handle it. But the moment they returned to work—and sat down at computers with real internet speeds—sales suddenly exploded.

That odd pattern from the early 2000s? It became the origin story of Cyber Monday.

2. The Official Holiday Was Born in 2005

Online retailers didn’t formally name the trend until 2005, when they realized the Monday after Thanksgiving was consistently one of the biggest online shopping days of the year. They declared it Cyber Monday, turned it into a national marketing event, and watched sales skyrocket.

It was a simple formula: People went back to work → fast internet → corporate productivity dropped → Amazon smiled.

3. The Term Was Invented Almost Overnight

Ellen Davis from the National Retail Federation and retail strategist Scott Silverman wanted a catchy, modern phrase to describe the post-holiday online shopping boom. On November 28, 2005, after reviewing consumer behavior studies, they coined “Cyber Monday”—a phrase that sounded futuristic back then, but now makes millennials feel ancient.

4. The Saturday Between the Sales Storms Is Small Business Saturday

Just as Black Friday kicks off the frenzy and Cyber Monday shuts it down, Saturday sits quietly in between—the day reserved for supporting local shops. Small Business Saturday was invented (and trademarked) by American Express in 2010 to encourage people to spend money at local brick-and-mortar stores during the holiday rush.

It worked so well that it’s now part of the Thanksgiving shopping trilogy.

5. China’s Singles Day Makes Cyber Monday Look Tiny

While Americans compare discounts on flatscreens, China’s Singles Day (celebrated on 11.11) pulls off the biggest online shopping event in the world. In USD, it brought in $5.8 billion in one year alone, outpacing both Cyber Monday and Black Friday combined.

Singles celebrating being single by buying things they don’t need? Truly an international language.

6. When Cyber Monday Literally Broke the Internet

As Cyber Monday exploded in popularity, even the biggest retailers struggled to keep their websites alive. In the early–mid 2010s, traffic surges repeatedly knocked major online stores offline. In 2014, Best Buy’s entire site collapsed for hours on Black Friday as shoppers overwhelmed its servers. Target faced similar chaos in 2015, when the flood of Cyber Monday visitors forced the company to put customers into virtual “waiting rooms” just to keep the site running. These crashes became a yearly reminder that the internet wasn’t always built for our shopping enthusiasm.

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